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          广东省人民政府首页  >  要闻动态  >  广东要闻

          电子时代实体书店何去何从?

          来源: 南方日报网络版     时间: 2019年04月21日 07:13:28
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          (  新)(华)(网)(石)(家)(庄)(4月)(23日)(新)(媒)(体)(专)(电)((记)(者)(李)(俊)(义)( 曲)(澜)(娟)()曾)(经)(,城)(市)(中)(星)(罗)(棋)(布)(的)(书)(店)(象)(征)(着)(这)(一)(城)(市)(的)(品)(位)(,一)(家)(知)(名)(书)(店)(就)(是)(一)(座)(城)(市)(的)(文)(化)(标)(杆)(。然)(而)(,随)(着)(电)(子)(时)(代)(的)(到)(来)(,实)(体)(书)(店)(不)(可)(避)(免)(地)(受)(到)(冲)(击)(,许)(多)(知)(名)(的)(、不)(知)(名)(的)(书)(店)(停)(业)(,一)(个)(接)(一)(个)(地)(在)(城)(市)(中)(消)(逝)(。未)(来)(实)(体)(书)(店)(何)(去)(何)(从)(,是)(出)(手)(救)(赎)(,还)(是)(任)(其)(消)(亡)(,这)(是)(一)(个)(问)(题)(。  读)(书)(人)(心)(中)(“天)(堂)(”已)(成)(记)(忆)(  对)(石)(家)(庄)(的)(读)(书)(圈)(来)(说)(,嘟)(嘟)(知)(识)(书)(屋)(一)(度)(是)(个)(传)(奇)(。很)(多)(人)(将)(这)(家)(几)(乎)(被)(周)(围)(服)(装)(店)(淹)(没)(的)(小)(书)(店)(视)(作)(当)(地)(的)(一)(个)(文)(化)(地)(标)(,陪)(伴)(着)(他)(们)(走)(过)(了)(悠)(悠)(十)(几)(年)(的)(时)(光)(。2010年)(冬)(天)(,这)(家)(书)(店)(结)(束)(了)(营)(业)(,宣)(布)(倒)(闭)(。但)(时)(至)(今)(日)(,它)(仍)(留)(在)(很)(多)(人)(的)(记)(忆)(和)(慨)(叹)(中)(。  1995年)(,嘟)(嘟)(知)(识)(书)(屋)(开)(张)(,面)(积)(只)(有)(10多)(平)(方)(米)(。从)(不)(为)(人)(知)(到)(声)(名)(鹊)(起)(,书)(店)(靠)(的)(就)(是)(口)(口)(相)(传)(。对)(许)(多)(读)(书)(人)(来)(说)(,这)(个)(书)(店)(是)(他)(们)(心)(中)(的)(天)(堂)(。  “我)(是)(一)(个)(爱)(书)(人)(,书)(店)(开)(张)(的)(第)(一)(天)(,我)(就)(将)(它)(定)(位)(于)(内)(容)(偏)(严)(肃)(的)(人)(文)(社)(科)(类)(书)(店)(,其)(后)(一)(直)(坚)(持)(这)(个)(理)(念)(。”书)(店)(主)(人)(邓)(正)(坦)(回)(忆)(说)(,他)(的)(书)(店)(从)(不)(贪)(大)(求)(全)(,书)(籍)(大)(多)(是)(选)(取)(思)(想)(性)(强)(的)(哲)(学)(、社)(科)(、人)(物)(传)(记)(、历)(史)(、古)(籍)(、小)(说)(、随)(笔)(等)(门)(类)(。  2000年)(前)(后)(,嘟)(嘟)(知)(识)(书)(屋)(迎)(来)(了)(它)(的)(黄)(金)(期)(。据)(邓)(正)(坦)(回)(忆)(,那)(时)(的)(读)(者)(群)(已)(经)(相)(当)(固)(定)(,约)(有)(两)(百)(人)(会)(定)(期)(到)(书)(屋)(来)(选)(书)(。有)(的)(忠)(实)(读)(友)(甚)(至)(能)(够)(准)(确)(掌)(握)(他)(采)(购)(新)(书)(的)(节)(奏)(,及)(时)(向)(他)(了)(解)(进)(书)(的)(情)(况)(。当)(时)(,书)(屋)(简)(单)(到)(没)(有)(任)(何)(装)(饰)(,十)(几)(个)(书)(架)(把)(十)(余)(平)(米)(的)(书)(屋)(塞)(得)(满)(满)(的)(,陈)(列)(的)(样)(书)(约)(有)(七)(八)(千)(册)(,生)(意)(最)(火)(的)(时)(候)(,样)(书)(都)(得)(横)(着)(摆)(放)(。  一)(位)(曾)(经)(常)(年)(流)(连)(嘟)(嘟)(知)(识)(书)(屋)(的)(读)(者)(这)(样)(回)(忆)(:“我)(每)(次)(去)(老)(邓)(的)(书)(屋)(时)(,常)(发)(现)(他)(一)(个)(人)(坐)(在)(一)(个)(围)(棋)(桌)(前)(,拿)(着)(一)(本)(书)(津)(津)(有)(味)(地)(读)(着)(。挑)(完)(喜)(欢)(的)(书)(后)(,如)(果)(有)(空)(闲)(,我)(会)(和)(老)(邓)(说)(,"来)(,老)(邓)(,下)(盘)(棋)("。直)(到)(现)(在)(,每)(次)(走)(过)(已)(经)(变)(成)(服)(装)(店)(的)(书)(店)(原)(址)(,我)(还)(会)(想)(起)(这)(个)(场)(景)(。”  几)(年)(的)(黄)(金)(期)(后)(,老)(邓)(的)(生)(意)(每)(况)(愈)(下)(。2010年)(上)(半)(年)(,嘟)(嘟)(书)(屋)(入)(不)(敷)(出)(,经)(过)(长)(时)(间)(的)(考)(虑)(,老)(邓)(挂)(出)(牌)(子)(:书)(店)(关)(张)(。  “撑)(不)(下)(去)(了)(。”老)(邓)(说)(,书)(店)(最)(红)(火)(的)(时)(候)(,利)(润)(也)(不)(过)(每)(月)(3000元)(左)(右)(。而)(到)(关)(门)(的)(那)(年)(,书)(店)(房)(租)(已)(经)(从)(每)(月)(1000多)(元)(涨)(到)(了)(近)(3000元)(,加)(上)(图)(书)(的)(销)(量)(越)(来)(越)(萎)(缩)(,几)(乎)(没)(有)(利)(润)(,只)(能)(选)(择)(关)(门)(。  实)(体)(书)(店)(—正)(在)(消)(逝)(的)(风)(景)(线)(  “人)(,诗)(意)(地)(栖)(居)(”,这)(句)(语)(出)(德)(国)(一)(位)(古)(典)(诗)(人)(的)(名)(句)(,被)(更)(多)(人)(耳)(熟)(能)(详)(,北)(京)(风)(入)(松)(书)(店)(功)(不)(可)(没)(。  风)(入)(松)(书)(店)(位)(于)(北)(大)(南)(门)(,1995年)(开)(业)(,营)(业)(面)(积)(从)(最)(初)(的)(40平)(方)(米)(发)(展)(到)(1000多)(平)(方)(米)(,杨)(振)(宁)(、任)(继)(愈)(、季)(羡)(林)(、张)(岱)(年)(、汪)(道)(涵)(、厉)(以)(宁)(等)(著)(名)(学)(者)(都)(曾)(光)(顾)(过)(该)(书)(店)(,诗)(人)(的)(这)(句)(名)(言)(就)(挂)(在)(风)(入)(松)(的)(门)(楣)(上)(。  2011年)(6月)(,风)(入)(松)(暂)(停)(业)(。  “上)(学)(的)(时)(候)(,有)(很)(多)(次)(我)(都)(是)(带)(一)(瓶)(水)(一)(块)(面)(包)(,在)(风)(入)(松)(从)(早)(晨)(营)(业)(泡)(到)(晚)(上)(打)(烊)(。这)(里)(环)(境)(宽)(松)(,你)(可)(以)(读)(书)(或)(者)(抄)(书)(,不)(用)(担)(心)(遭)(到)(白)(眼)(和)(驱)(赶)(。真)(的)(没)(想)(到)(它)(会)(关)(门)(,第)(一)(次)(听)(到)(这)(个)(消)(息)(时)(我)(很)(伤)(心)(,感)(觉)(我)(青)(春)(中)(的)(一)(部)(分)(记)(忆)(也)(随)(之)(被)(抹)(去)(了)(。”风)(入)(松)(停)(业)(后)(,一)(位)(北)(大)(毕)(业)(生)(博)(客)(中)(这)(样)(写)(道)(。  其)(实)(,停)(业)(的)(何)(止)(是)(风)(入)(松)(。  见)(诸)(媒)(体)(的)(报)(道)(,知)(名)(实)(体)(书)(店)(的)(停)(业)(比)(比)(皆)(是)(。2010年)(1月)(,北)(京)(第)(三)(极)(书)(局)(正)(式)(停)(止)(营)(业)(;2009年)(底)(,成)(都)(规)(模)(最)(大)(、投)(资)(过)(亿)(元)(的)(民)(营)(书)(店)(经)(典)(书)(城)(倒)(闭)(,差)(不)(多)(同)(一)(时)(间)(,重)(庆)(经)(典)(概)(念)(书)(城)(也)(遭)(到)(了)(同)(样)(的)(命)(运)(。2011年)(9月)(,广)(州)(仅)(余)(的)(两)(家)(三)(联)(书)(店)(宣)(布)(结)(业)(。至)(此)(,广)(州)(市)(5家)(三)(联)(书)(店)(全)(军)(覆)(没)(。另)(据)(全)(国)(工)(商)(联)(合)(会)(书)(业)(商)(会)(统)(计)(,10年)(来)(,全)(国)(有)(将)(近)(50%的)(民)(营)(实)(体)(书)(店)(关)(张)(。  “实)(体)(书)(店)(停)(业)(是)(大)(势)(所)(趋)(,”邓)(正)(坦)(说)(,早)(在)(2008年)(,他)(和)(许)(多)(同)(行)(就)(感)(受)(到)(纸)(质)(书)(籍)(销)(售)(市)(场)(的)(急)(剧)(萎)(缩)(。“以)(前)(,茶)(余)(饭)(后)(静)(心)(读)(书)(是)(很)(多)(人)(的)(老)(习)(惯)(。但)(随)(着)(网)(络)(的)(普)(及)(,上)(网)(占)(用)(了)(人)(们)(太)(多)(的)(时)(间)(和)(精)(力)(,好)(多)(人)(已)(经)(没)(有)(闲)(暇)(时)(间)(读)(书)(了)(。”  最)(直)(接)(的)(冲)(击)(是)(网)(上)(书)(店)(的)(兴)(起)(,网)(上)(书)(店)(成)(本)(低)(、经)(营)(灵)(活)(等)(特)(点)(,让)(实)(体)(书)(店)(望)(而)(兴)(叹)(。“我)(们)(从)(批)(发)(商)(那)(里)(进)(书)(,一)(般)(都)(是)(标)(价)(的)(6.5折)(到)(7.2折)(,打)(到)(6折)(的)(时)(候)(特)(别)(少)(。我)(们)(销)(售)(的)(时)(候)(,一)(般)(都)(是)(9折)(出)(售)(,利)(润)(已)(经)(很)(少)(。但)(是)(网)(上)(书)(店)(,它)(可)(以)(把)(销)(售)(价)(定)(在)(7折)(,还)(经)(常)(推)(出)(特)(价)(销)(售)(活)(动)(,这)(些)(都)(是)(实)(体)(书)(店)(办)(不)(到)(的)(。”邓)(正)(坦)(说)(。  从)(2008年)(起)(,邓)(正)(坦)(的)(同)(行)(们)(便)(逐)(渐)(退)(出)(这)(个)(行)(当)(,“2011年)(是)(书)(市)(的)(滑)(铁)(卢)(,无)(论)(是)(批)(发)(商)(还)(是)(书)(店)(,销)(售)(量)(差)(不)(多)(都)(是)(以)(30%的)(速)(度)(在)(下)(跌)(,嘟)(嘟)(知)(识)(书)(屋)(在)(2010年)(关)(门)(,只)(不)(过)(是)(先)(走)(了)(一)(步)(。”忆)(起)(书)(店)(的)(倒)(闭)(,老)(邓)(的)(语)(气)(并)(没)(有)(想)(象)(中)(的)(沉)(重)(,反)(而)(有)(一)(种)(如)(释)(重)(负)(的)(感)(觉)(。  拯)(救)(书)(店)( 还)(原)(健)(康)(城)(市)(生)(态)(  在)(城)(市)(鳞)(次)(栉)(比)(的)(高)(楼)(大)(厦)(中)(,点)(缀)(其)(中)(的)(大)(小)(书)(店)(,一)(直)(被)(当)(成)(一)(个)(城)(市)(的)(品)(位)(象)(征)(。但)(是)(,随)(着)(传)(统)(书)(店)(接)(连)(不)(断)(的)(倒)(闭)(大)(潮)(,实)(体)(书)(店)(未)(来)(何)(去)(何)(从)(,就)(像)(雾)(里)(看)(花)(一)(样)(,看)(不)(到)(谜)(底)(。  邓)(正)(坦)(对)(书)(店)(的)(未)(来)(并)(不)(乐)(观)(,他)(说)(:“实)(际)(上)(,实)(体)(书)(店)(的)(没)(落)(是)(不)(可)(逆)(转)(的)(。将)(来)(,或)(许)(纸)(质)(书)(会)(成)(为)(奢)(侈)(品)(或)(是)(收)(藏)(品)(。到)(了)(那)(时)(,无)(论)(是)(策)(划)(选)(题)(,还)(是)(装)(帧)(设)(计)(,都)(会)(走)(精)(致)(化)(路)(线)(。电)(子)(出)(版)(物)(代)(替)(纸)(质)(书)(籍)(也)(许)(只)(是)(时)(间)(问)(题)(,但)(读)(书)(的)(人)(还)(在)(,只)(是)(换)(了)(种)(读)(的)(方)(式)(而)(已)(。”  石)(家)(庄)(席)(殊)(书)(屋)(位)(于)(繁)(华)(商)(业)(区)(,是)(书)(店)(与)(咖)(啡)(店)(的)(“混)(搭)(”,书)(屋)(三)(分)(之)(二)(的)(利)(润)(来)(自)(于)(店)(中)(附)(带)(售)(卖)(的)(饮)(品)(、小)(食)(,“以)(吧)(养)(书)(”是)(书)(屋)(的)(经)(营)(策)(略)(。  席)(殊)(书)(屋)(店)(主)(阎)(莉)(莉)(并)(不)(认)(同)(邓)(正)(坦)(的)(观)(点)(:“我)(始)(终)(坚)(信)(,实)(体)(书)(店)(不)(会)(消)(逝)(,它)(也)(许)(会)(以)(其)(他)(形)(式)(存)(在)(。比)(如)(,除)(了)(书)(吧)(,独)(立)(实)(体)(书)(店)(还)(能)(转)(化)(为)(绘)(本)(书)(店)(、经)(济)(书)(店)(、女)(性)(书)(店)(、美)(食)(书)(店)(等)(等)(形)(式)(存)(在)(。纸)(质)(书)(籍)(是)(有)(生)(命)(的)(,同)(一)(本)(书)(你)(十)(年)(前)(读)(过)(,十)(年)(后)(再)(读)(,你)(会)(有)(新)(的)(感)(悟)(。纸)(质)(书)(籍)(带)(着)(你)(的)(体)(温)(,承)(载)(着)(你)(的)(成)(长)(和)(你)(的)(感)(情)(。这)(一)(点)(,电)(子)(书)(籍)(是)(给)(予)(不)(了)(的)(。”  更)(多)(的)(人)(认)(为)(,拯)(救)(书)(店)(的)(实)(质)(是)(拯)(救)(文)(化)(,没)(有)(书)(店)(的)(城)(市)(生)(态)(是)(病)(态)(的)(。北)(京)(风)(入)(松)(停)(业)(后)(,对)(很)(多)(人)(来)(说)(,并)(不)(简)(单)(意)(味)(着)(一)(个)(书)(店)(停)(止)(运)(转)(,而)(是)(一)(个)(理)(想)(主)(义)(阵)(地)(的)(失)(守)(。一)(位)(网)(友)(曾)(这)(样)(回)(忆)(他)(记)(忆)(中)(的)(风)(入)(松)(:“走)(进)(地)(下)(室)(的)(三)(重)(门)(,门)(上)(写)(着)(:人)(,诗)(意)(地)(栖)(居)(。在)(这)(里)(,一)(切)(喧)(嚣)(都)(不)(存)(在)(了)(,如)(果)(有)(天)(堂)(,我)(想)(就)(是)(风)(入)(松)(的)(样)(子)(。”  愿)(书)(店)(永)(存)(,读)(书)(常)(在)(。  作)(者)(:李)(俊)(义)( 曲)(澜)(娟)(
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