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          广东省人民政府首页  >  要闻动态  >  广东要闻

          二线酒企更难熬:压力下传亏损加剧

          来源: 南方日报网络版     时间: 2019年04月23日 04:54:06
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          腾讯分分彩正规吗【推荐】客服QQ【306619052】诚招代理,腾讯5,10分,欢乐生肖,最高返水100反9,最高赔率,正规信誉大平台,平台24h提供注册及登录。二线酒企更难熬:压力下传亏损加剧

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          (年)(实)(现)(净)(亏)(损)(3668.36万)(元)(,利)(润)(同)(比)(下)(滑)(107.4%。
            高)(端)(酒)(企)(:营)(收)(利)(润)(集)(体)(下)(滑)(
            五)(粮)(液)(发)(布)(的)(2013年)(年)(报)(显)(示)(,2013年)(该)(公)(司)(实)(现)(营)(业)(总)(收)(入)(247.19亿)(元)(,同)(比)(下)(降)(9.13%,实)(现)(归)(属)(于)(上)(市)(公)(司)(股)(东)(的)(净)(利)(润)(79.73亿)(元)(,同)(比)(下)(降)(19.75%。值)(得)(注)(意)(的)(是)(,据)(五)(粮)(液)(披)(露)(,公)(司)(经)(营)(活)(动)(产)(生)(的)(现)(金)(流)(量)(净)(额)(为)(14.60亿)(元)(,同)(比)(下)(降)(83.33%,公)(司)(方)(面)(表)(示)(,“主)(要)(系)(经)(销)(商)(预)(付)(款)(下)(降)(所)(致)(。”
            一)(路)(高)(歌)(的)(五)(粮)(液)(此)(番)(遇)(冷)(则)(是)(整)(个)(行)(业)(的)(缩)(影)(。过)(去)(的)(2013年)(,白)(酒)(行)(业)(除)(了)(茅)(台)(实)(现)(逆)(势)(增)(长)(外)(,五)(粮)(液)(、泸)(州)(老)(窖)(等)(巨)(头)(纷)(纷)(“跳)(水)(”。数)(据)(显)(示)(,泸)(州)(老)(窖)(在)(2013年)(实)(现)(营)(收)(104.31亿)(元)(,同)(比)(下)(降)(9.74%;实)(现)(净)(利)(润)(34.38亿)(元)(,同)(比)(下)(滑)(21.69%,导)(致)(亏)(损)(的)(主)(要)(原)(因)(是)(高)(档)(酒)(类)(营)(业)(收)(入)(下)(滑)(了)(34.97%。同)(样)(的)(,主)(打)(高)(端)(市)(场)(的)(水)(井)(坊)(也)(称)(,2013年)(公)(司)(预)(计)(亏)(损)(1.24亿)(元)(至)(1.60亿)(元)(,出)(现)(十)(年)(来)(首)(亏)(。
            二)(线)(品)(牌)(:压)(力)(下)(传)(亏)(损)(加)(剧)(
            “五)(粮)(液)(营)(收)(和)(利)(润)(下)(滑)(的)(幅)(度)(还)(在)(可)(以)(接)(受)(的)(范)(围)(。”渝)(北)(某)(五)(粮)(液)(经)(销)(商)(向)(商)(报)(记)(者)(表)(示)(,厂)(家)(“默)(许)(”市)(场)(上)(五)(粮)(液)(价)(格)(的)(“倒)(挂)(”一)(定)(程)(度)(上)(加)(快)(经)(销)(商)(出)(货)(。据)(了)(解)(,五)(粮)(液)((指)(普)(通)(版)(52°五)(粮)(液)()的)(零)(售)(价)(位)(595元)(,已)(比)(729元)(的)(出)(厂)(价)(低)(了)(134元)(。
            在)(高)(端)(受)(阻)(的)(背)(景)(下)(,五)(粮)(液)(、茅)(台)(等)(纷)(纷)(加)(码)(中)(端)(市)(场)(,五)(粮)(液)(相)(继)(推)(出)(500元)(以)(下)(的)(五)(粮)(液)(低)(度)(酒)(和)(五)(粮)(特)(曲)(、头)(曲)(等)(产)(品)(。“一)(线)(品)(牌)(的)(下)(沉)(直)(接)(导)(致)(的)(是)(二)(三)(线)(酒)(企)(的)(日)(子)(更)(加)(难)(过)(。”1919董)(事)(长)(杨)(陵)(江)(接)(受)(商)(报)(记)(者)(采)(访)(时)(便)(预)(言)(,茅)(台)(价)(格)(从)(一)(两)(千)(下)(降)(到)(900多)(元)(,意)(味)(着)(喝)(五)(粮)(液)(的)(将)(喝)(得)(起)(茅)(台)(,以)(往)(喝)(剑)(南)(春)(的)(则)(可)(以)(花)(相)(同)(的)(价)(钱)(买)(到)(五)(粮)(液)(,压)(力)(势)(必)(层)(层)(下)(压)(至)(二)(三)(线)(酒)(企)(。
            酒)(鬼)(酒)(、皇)(台)(等)(品)(牌)(近)(日)(披)(露)(的)(业)(绩)(验)(证)(了)(这)(种)(说)(法)(。酒)(鬼)(酒)(2013年)(实)(现)(净)(亏)(损)(3668.36万)(元)(,利)(润)(同)(比)(下)(滑)(107.4%;皇)(台)(则)(亏)(损)(2930.53万)(元)(,在)(2012年)(同)(期)(盈)(利)(1013.49万)(元)(。在)(白)(酒)(专)(家)(肖)(竹)(青)(看)(来)(,高)(端)(品)(牌)(价)(格)(下)(跌)(后)(,性)(价)(比)(凸)(显)(,茅)(台)(、五)(粮)(液)(以)(及)(西)(凤)(等)(传)(统)(名)(酒)(的)(性)(价)(比)(优)(势)(仍)(将)(持)(续)(,二)(三)(线)(品)(牌)(如)(果)(走)(高)(端)(路)(线)(将)(承)(受)(更)(大)(压)(力)(。
            走)(势)(:价)(格)(不)(到)(位)(市)(场)(难)(起)(色)(
            对)(于)(今)(年)(的)(行)(业)(形)(式)(,泸)(州)(老)(窖)(方)(面)(预)(计)(,今)(年)(一)(季)(度)(盈)(利)(将)(持)(续)(低)(迷)(,预)(计)(盈)(利)(为)(4.57亿)(元)(至)(5.71亿)(元)(,同)(比)(下)(降)(50%~60%。无)(独)(有)(偶)(,古)(井)(贡)(酒)(今)(年)(的)(一)(季)(报)(显)(示)(,公)(司)(实)(现)(收)(入)(14.88亿)(元)(,同)(比)(下)(降)(4.94%;净)(利)(润)(2.87亿)(元)(,同)(比)(下)(降)(6.79%。
            某)(泸)(州)(老)(窖)(经)(销)(商)(向)(记)(者)(透)(露)(,尽)(管)(目)(前)(仍)(未)(收)(到)(厂)(家)(任)(何)(政)(策)(,但)(公)(司)(“刚)(性)(价)(格)(,柔)(性)(促)(销)(”的)(声)(音)(默)(许)(了)(国)(窖)(1573的)(价)(格)(下)(降)(,出)(厂)(价)(比)(之)(前)(的)(999元)(下)(降)(了)(30%,终)(端)(价)(从)(1589元)(降)(到)(800元)(以)(内)(,“成)(都)(等)(地)(的)(价)(格)(已)(经)(很)(低)(了)(。”
            在)(杨)(陵)(江)(看)(来)(,产)(品)(出)(厂)(价)(酒)(厂)(自)(己)(说)(了)(算)(,但)(让)(消)(费)(者)(掏)(钱)(,终)(端)(价)(格)(消)(费)(者)(说)(了)(算)(,消)(费)(者)(接)(受)(,市)(场)(才)(能)(接)(受)(。“比)(如)(,国)(窖)(1573市)(场)(零)(售)(价)(不)(降)(到)(500元)(左)(右)(,出)(厂)(不)(调)(到)(400元)(以)(内)(,基)(本)(可)(以)(确)(定)(市)(场)(份)(额)(不)(会)(有)(什)(么)(起)(色)(,一)(定)(程)(度)(上)(只)(能)(延)(续)(被)(市)(场)(遗)(忘)(的)(态)(势)(。”点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
          )


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