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          广东省人民政府首页  >  要闻动态  >  广东要闻

          如喜茶带上杜蕾斯撩客,网红餐饮跨界营销果真靠谱?

          来源: 南方日报网络版     时间: 2019年04月21日 07:07:21
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          5分分彩代理平台直属招商最高㊖100返9♔诚招代理永久注册网站【QQ 7915171】腾讯分分彩,腾讯5分彩,腾讯10分彩,时时彩龙虎和,意彩彩票代理,意彩官网,意彩平台如喜茶带上杜蕾斯撩客,网红餐饮跨界营销果真靠谱?

          重磅!曝新科世界杯冠军加盟江苏征战乒超,乒协并未“封杀”外援 告诉你穆里尼奥为何不愿卖埃雷拉?除了踢球他还有一项“兼职”! 推崇美丽足球,坚持传控技术踢法的他,或是里皮最佳继任者 Deltastock:欧元、日元、英镑交易策略 中国土帅把外国洋帅打得俯首称臣,他一点都不比里皮助教差! 夏心愉:做金融拒绝“共生”生态?就等着被“降维打击”吧 6大货币对、美元指数及黄金阻力/支持位 天赋满满!现役新星二人组哪对更强?大帝+西蒙斯仅第5! 一山不容二虎: 北京男篮损失刘晓宇常林吉三将, 北控迎上位良机 罗斯透露转会真因,在纽约受限,在骑士他更自由 前瞻: 双塔缺席新援上位, 卫冕冠军新疆男篮揭幕战能否拿下吉林? 恒大球迷幸福的烦恼:球队连拿7个冠军,就要年年更换新球衣! 护犊还是招黑?京媒解读张稀哲罚进点球和吃红牌功大于过 火云点金:10.26黄金午夜金评 皇马全队西装照!已经连续碾压巴萨,宇宙队能咽下这口气吗?

          (原)(标)(题)(:如)(喜)(茶)(带)(上)(杜)(蕾)(斯)(撩)(客)(,网)(红)(餐)(饮)(跨)(界)(营)(销)(果)(真)(靠)(谱)(?
          玩)(过)(魔)(兽)(世)(界)(的)(不)(少)(玩)(家)(,可)(能)(对)(12年)(前)(可)(口)(可)(乐)(与)(魔)(兽)(世)(界)(的)(跨)(界)(合)(作)(并)(不)(陌)(生)(。
          当)(时)(,原)(本)(红)(白)(色)(交)(织)(的)(可)(口)(可)(乐)(外)(观)(包)(装)(上)(,出)(现)(了)(“绿)(皮)(兽)(人)(”“人)(类)(法)(师)(”“暗)(夜)(精)(灵)(”等)(魔)(兽)(世)(界)(经)(典)(形)(象)(,吸)(引)(了)(当)(时)(不)(少)(人)(的)(眼)(球)(。
          可)(口)(可)(乐)(也)(伴)(随)(着)(“做)(你)(从)(未)(做)(过)(的)(事)(”那)(句)(广)(告)(语)(进)(一)(步)(巩)(固)(了)(年)(轻)(人)(的)(市)(场)(。
          时)(至)(今)(日)(,餐)(饮)(企)(业)(与)(游)(戏)(等)(品)(牌)(的)(跨)(界)(合)(作)(依)(然)(在)(市)(场)(上)(进)(行)(着)(。特)(别)(是)(随)(着)(互)(联)(网)(时)(代)(的)(到)(来)(和)(消)(费)(升)(级)(浪)(潮)(的)(席)(卷)(,各)(色)(餐)(饮)(品)(牌)(的)(跨)(界)(合)(作)(热)(度)(不)(仅)(没)(有)(减)(弱)(,反)(而)(步)(伐)(越)(来)(越)(大)(,麦)(当)(劳)(与)(京)(东)(合)(作)(、必)(胜)(客)(与)(2018春)(夏)(上)(海)(时)(装)(周)(联)(手)(等)(跨)(界)(营)(销)(一)(次)(次)(带)(给)(各)(路)(消)(费)(者)(非)(同)(一)(般)(的)(视)(觉)(冲)(击)(。
          然)(而)(在)(大)(尺)(度)(营)(销)(中)(,吸)(睛)(的)(同)(时)(是)(否)(可)(以)(真)(正)(的)(吸)(金)(?在)(已)(是)(红)(海)(的)(餐)(饮)(市)(场)(上)(,新)(晋)(网)(红)(餐)(饮)(们)(靠)(撩)(顾)(客)(就)(能)(笑)(傲)(江)(湖)(?
          1
          跨)(界)(营)(销)(、快)(闪)(店)(狂)(撩)(客)(
          新)(晋)(的)(餐)(饮)(创)(业)(也)(发)(现)(了)(品)(牌)(跨)(界)(这)(支)(营)(销)(了)(“梯)(子)(”,希)(望)(可)(以)(借)(此)(爬)(上)(产)(业)(链)(的)(顶)(端)(。玛)(尚)(诺)(披)(萨)(和)(加)(拿)(大)(太)(阳)(马)(戏)(跨)(界)(合)(作)(;喜)(茶)(与)(杜)(蕾)(斯)(合)(作)(、与)(贝)(玲)(妃)(合)(作)(,举)(办)(惹)(人)(注)(目)(的)(营)(销)(活)(动)(或)(推)(出)(跨)(界)(周)(边)(产)(品)(;喜)(家)(德)(与)(南)(航)(合)(作)(,将)(自)(家)(水)(饺)(送)(上)(天)(空)(……
          不)(仅)(如)(此)(,随)(着)(“快)(闪)(POP-UP”这)(种)(嬉)(皮)(行)(为)(的)(流)(行)(,设)(计)(前)(卫)(的)(快)(闪)(店)(也)(成)(为)(不)(少)(新)(晋)(餐)(饮)(企)(业)(瞄)(上)(的)(营)(销)(法)(宝)(。喜)(茶)(在)(丛)(林)(音)(乐)(节)(、36氪)(的)(没)(想)(到)(游)(乐)(园)(里)(开)(设)(过)(快)(闪)(店)(,丧)(茶)(快)(闪)(店)(、PumaxBlackbird快)(闪)(咖)(啡)(馆)(等)(餐)(饮)(网)(红)(也)(通)(过)(此)(方)(式)(闯)(入)(市)(场)(。
          在)(都)(市)(车)(水)(马)(龙)(的)(街)(边)(,在)(人)(声)(鼎)(沸)(的)(购)(物)(中)(心)(,在)(来)(来)(往)(往)(的)(消)(费)(者)(眼)(中)(,大)(尺)(度)(跨)(界)(营)(销)(和)(炫)(酷)(短)(暂)(的)(快)(闪)(店)(刺)(激)(着)(大)(家)(的)(味)(蕾)(,丰)(富)(着)(社)(交)(媒)(体)(和)(消)(费)(者)(的)(谈)(资)(。
          在)(消)(费)(升)(级)(大)(环)(境)(中)(,早)(已)(是)(一)(片)(红)(海)(的)(餐)(饮)(江)(湖)(,各)(色)(网)(红)(品)(牌)(雨)(后)(春)(笋)(般)(出)(现)(,并)(试)(图)(从)(各)(式)(的)(跨)(界)(营)(销)(中)(杀)(出)(一)(条)(血)(路)(。
          的)(确)(,随)(着)(生)(活)(水)(平)(的)(提)(高)(和)(互)(联)(网)(在)(生)(活)(各)(个)(角)(落)(的)(渗)(透)(,越)(来)(越)(多)(的)(消)(费)(者)(在)(面)(对)(吃)(喝)(这)(个)(问)(题)(时)(已)(不)(满)(足)(于)(吃)(得)(饱)(喝)(得)(足)(了)(,新)(潮)(的)(环)(境)(、优)(质)(的)(体)(验)(、好)(玩)(的)(互)(动)(、个)(性)(化)(与)(趣)(味)(性)(十)(足)(的)(场)(所)(和)(产)(品)(越)(来)(越)(成)(为)(消)(费)(者)(掏)(腰)(包)(的)(关)(键)(。
          于)(是)(,在)(餐)(饮)(供)(给)(一)(侧)(,越)(来)(越)(多)(的)(传)(统)(餐)(饮)(不)(断)(推)(广)(加)(盟)(店)(或)(进)(行)(转)(型)(的)(同)(时)(,风)(格)(新)(潮)(、设)(计)(感)(十)(足)(的)(中)(小)(型)(餐)(饮)(品)(牌)(一)(批)(批)(出)(现)(在)(餐)(饮)(这)(一)(拥)(挤)(的)(市)(场)(中)(。传)(统)(大)(型)(餐)(饮)(品)(牌)(经)(过)(市)(场)(惊)(涛)(骇)(浪)(的)(洗)(礼)(,在)(IP效)(应)(、粉)(丝)(集)(聚)(上)(已)(经)(有)(一)(定)(规)(模)(,店)(面)(面)(积)(和)(产)(品)(各)(相)(关)(产)(业)(链)(均)(已)(成)(熟)(,传)(统)(的)(广)(告)(推)(广)(手)(法)(和)(餐)(饮)(追)(求)(甚)(至)(让)(其)(中)(的)(不)(少)(佼)(佼)(者)(成)(为)(大)(众)(耳)(熟)(能)(详)(的)(国)(民)(品)(牌)(。而)(互)(联)(网)(时)(代)(消)(费)(升)(级)(浪)(潮)(下)(的)(新)(晋)(餐)(饮)(品)(牌)(,在)(店)(铺)(设)(计)(上)(往)(往)(小)(而)(美)(,产)(品)(外)(形)(上)(追)(求)(差)(异)(化)(与)(创)(意)(感)(,口)(味)(上)(则)(力)(求)(独)(特)(性)(。与)(此)(同)(时)(,很)(多)(新)(晋)(网)(红)(餐)(饮)(为)(了)(做)(出)(差)(异)(化)(、提)(高)(吸)(引)(力)(,打)(造)(出)(很)(多)(新)(的)(餐)(饮)(概)(念)(、文)(案)(形)(式)(及)(店)(面)(配)(置)(,撩)(动)(着)(消)(费)(者)(的)(猎)(奇)(心)(理)(。
          闯)(入)(餐)(饮)(市)(场)(的)(新)(晋)(创)(业)(者)(们)(,是)(否)(通)(过)(花)(式)(营)(销)(倡)(导)(盈)(利)(的)(甜)(头)(呢)(?有)(媒)(体)(指)(出)(,一)(家)(快)(闪)(店)(的)(利)(润)(远)(没)(有)(销)(售)(额)(和)(消)(费)(纪)(录)(这)(么)(可)(观)(。一)(家)(成)(功)(的)(快)(闪)(店)(,背)(后)(的)(策)(划)(、筹)(备)(、装)(修)(、人)(力)(等)(各)(项)(成)(本)(,并)(不)(比)(一)(家)(实)(体)(店)(低)(太)(多)(。快)(闪)(店)(几)(天)(、几)(十)(天)(的)(销)(售)(额)(,也)(许)(会)(有)(“入)(不)(敷)(出)(”的)(情)(况)(出)(现)(。
          辅)(导)(过)(多)(位)(创)(业)(者)(的)(肖)(毅)(曾)(认)(为)(,“虽)(然)(快)(闪)(店)(比)(较)(灵)(活)(,但)(也)(不)(能)(为)(了)(快)(而)(快)(,还)(是)(要)(考)(虑)(收)(益)(的)(。”在)(他)(看)(来)(,快)(餐)(行)(业)(不)(太)(适)(合)(做)(快)(闪)(,另)(外)(,如)(果)(快)(闪)(店)(时)(间)(太)(短)(也)(无)(法)(起)(到)(推)(广)(的)(作)(用)(,很)(有)(可)(能)(入)(不)(敷)(出)(。
          更)(何)(况)(,撇)(开)(强)(大)(的)(营)(销)(推)(广)(外)(衣)(、花)(样)(越)(来)(越)(多)(的)(产)(品)(外)(形)(、概)(念)(越)(来)(越)(新)(潮)(的)(店)(面)(,网)(红)(品)(牌)(在)(食)(材)(选)(制)(、安)(全)(卫)(生)(方)(面)(、厨)(师)(专)(业)(性)(方)(面)(又)(有)(多)(少)(不)(是)(在)(走)(传)(统)(餐)(饮)(的)(老)(路)(?
          再)(换)(个)(角)(度)(想)(,只)(营)(业)(数)(天)(的)(快)(闪)(店)(饮)(品)(,你)(该)(如)(何)(彻)(底)(相)(信)(其)(食)(材)(的)(安)(全)(性)(呢)(?
          2
          与)(其)(吸)(睛)(不)(如)(关)(注)(商)(业)(本)(质)(
          消)(费)(者)(们)(出)(于)(尝)(鲜)(的)(目)(的)(排)(排)(队)(、拍)(拍)(照)(本)(是)(情)(理)(之)(中)(,如)(何)(长)(久)(地)(留)(住)(这)(些)(顾)(客)(,恐)(怕)(不)(是)(只)(靠)(新)(概)(念)(就)(玩)(得)(转)(的)(。
          一)(位)(咖)(啡)(创)(业)(者)(说)(到)(,新)(入)(局)(的)(餐)(饮)(为)(迎)(合)(消)(费)(升)(级)(吸)(引)(年)(轻)(消)(费)(者)(,关)(注)(和)(宣)(传)(更)(多)(的)(是)(产)(品)(外)(形)(阿)(赫)(新)(奇)(炫)(酷)(、店)(面)(概)(念)(多)(么)(“走)(心)(”、周)(边)(产)(品)(有)(哪)(些)(花)(样)(、网)(络)(评)(价)(能)(刷)(多)(高)(、公)(关)(稿)(件)(推)(广)(了)(多)(少)(……但)(对)(于)(餐)(饮)(的)(本)(质)(需)(求)(——美)(味)(、安)(全)(、健)(康)(的)(关)(注)(,比)(起)(大)(尺)(度)(营)(销)(来)(说)(,“低)(调)(”了)(很)(多)(。无)(论)(消)(费)(怎)(样)(升)(级)(,顾)(客)(为)(餐)(饮)(付)(费)(,首)(先)(想)(到)(的)(是)(一)(餐)(健)(康)(美)(味)(的)(食)(物)(,在)(满)(足)(基)(本)(口)(腹)(之)(欲)(的)(同)(时)(享)(受)(品)(牌)(的)(相)(应)(的)(服)(务)(体)(验)(。店)(面)(的)(装)(修)(、菜)(单)(的)(文)(案)(、餐)(食)(摆)(盘)(和)(饮)(品)(外)(包)(的)(设)(计)(、品)(牌)(跨)(界)(的)(周)(边)(产)(品)(虽)(然)(也)(越)(来)(越)(重)(要)(,但)(在)(餐)(饮)(综)(合)(体)(系)(中)(,核)(心)(点)(永)(远)(是)(饮)(食)(产)(品)(的)(美)(味)(与)(安)(全)(。
          长)(期)(关)(注)(餐)(饮)(企)(业)(升)(级)(和)(消)(费)(市)(场)(的)(通)(江)(资)(本)(,曾)(参)(与)(投)(资)(食)(云)(集)(等)(互)(联)(网)(餐)(饮)(项)(目)(,其)(董)(事)(总)(经)(理)(张)(嘉)(诚)(向)(人)(民)(网)(创)(投)(频)(道)((ID:renminct)表)(示)(,餐)(饮)(行)(业)(的)(本)(质)(是)(一)(种)(服)(务)(,用)(户)(体)(验)(至)(上)(是)(不)(二)(的)(商)(业)(法)(门)(,从)(服)(务)(于)(用)(户)(体)(验)(出)(发)(,需)(要)(适)(当)(采)(取)(一)(些)(新)(奇)(的)(营)(销)(手)(段)(但)(餐)(饮)(是)(与)(大)(众)(生)(活)(息)(息)(相)(关)(的)(民)(生)(行)(业)(,创)(业)(者)(需)(要)(始)(终)(保)(持)(一)(颗)(敬)(畏)(之)(心)(,对)(于)(食)(材)(供)(应)(链)(、食)(品)(安)(全)(等)(基)(本)(问)(题)(需)(要)(时)(刻)(关)(注)(,万)(不)(可)(舍)(本)(逐)(末)(。
          张)(嘉)(诚)(表)(示)(,餐)(饮)(行)(业)(的)(创)(业)(门)(槛)(看)(似)(很)(低)(,但)(是)(要)(把)(餐)(饮)(当)(成)(一)(项)(事)(业)(,做)(大)(做)(强)(、直)(至)(上)(市)(,对)(于)(创)(业)(者)(的)(要)(求)(其)(实)(非)(常)(之)(高)(,需)(要)(有)(足)(够)(的)(热)(忱)(、专)(注)(和)(耐)(心)(。餐)(饮)(行)(业)(的)(玩)(家)(众)(多)(,作)(为)(新)(晋)(创)(业)(者)(,一)(方)(面)(需)(要)(塑)(造)(自)(己)(的)(独)(特)(优)(势)(,可)(能)(是)(一)(道)(新)(奇)(菜)(品)(,也)(可)(能)(是)(创)(新)(的)(营)(销)(手)(段)(,亦)(或)(是)(“机)(器)(人)(餐)(厅)(”的)(科)(技)(概)(念)(;另)(一)(方)(面)(,还)(要)(确)(保)(自)(身)(没)(有)(明)(显)(的)(短)(板)(,因)(为)(餐)(饮)(行)(业)(也)(遵)(循)(“木)(桶)(理)(论)(”,尤)(其)(是)(对)(于)(供)(应)(链)(、食)(品)(安)(全)(、运)(营)(服)(务)(等)(基)(本)(功)(不)(能)(忽)(视)(。
          即)(使)(新)(晋)(网)(红)(品)(牌)(已)(经)(连)(天)(匝)(地)(,但)(不)(断)(适)(合)(互)(联)(网)(时)(代)(消)(费)(者)(的)(餐)(饮)(服)(务)(仍)(然)(稀)(缺)(,关)(注)(食)(材)(本)(身)(、饮)(食)(细)(节)(和)(健)(康)(,回)(归)(最)(初)(的)(商)(业)(本)(质)(,恐)(怕)(才)(是)(走)(出)(红)(海)(、长)(久)(“撩)(到)(”顾)(客)(的)(突)(破)(口)(。(人)(民)(创)(投)(:黄)(盛)()返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
          声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
          阅)(读)(()
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