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          CEO蒂姆·布朗:如何领导一个设计驱动型企业?

          来源: 南方日报网络版     时间: 2019年04月21日 06:58:50
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          (原)(标)(题)(:IDEOCEO蒂)(姆)(·布)(朗)(:如)(何)(领)(导)(一)(个)(设)(计)(驱)(动)(型)(企)(业)(?
          本)(文)(系)(商)(业)(周)(刊)(App付)(费)(文)(章)(,禁)(止)(转)(载)(。
          当)(今)(设)(计)(驱)(动)(型)(企)(业)(组)(织)(的)(领)(导)(方)(式)(应)(更)(为)(细)(腻)(,而)(不)(能)(一)(刀)(切)(,只)(扮)(演)(某)(一)(种)(角)(色)(
          有)(了)(兼)(具)(四)(种)(角)(色)(的)(领)(导)(者)(,设)(计)(驱)(动)(型)(企)(业)(文)(化)(几)(乎)(就)(能)(浑)(然)(天)(成)(
          说)(到)(领)(导)(力)(,人)(们)(时)(常)(会)(认)(为)(它)(必)(须)(是)(自)(上)(而)(下)(的)(,觉)(得)(CEO理)(所)(当)(然)(知)(道)(所)(有)(问)(题)(的)(答)(案)(,他)(们)(的)(职)(责)(就)(是)(挥)(动)(指)(挥)(棒)(,然)(后)(把)(任)(务)(布)(置)(下)(去)(。然)(而)(,那)(些)(自)(以)(为)(知)(道)(所)(有)(答)(案)(的)(领)(导)(者)(,恰)(恰)(是)(公)(司)(拓)(展)(新)(业)(务)(的)(局)(限)(。
          为)(什)(么)(这)(么)(说)(?因)(为)(独)(裁)(式)(领)(导)(者)(的)(思)(维)(模)(式)(还)(停)(留)(在)(运)(营)(效)(率)(至)(上)(的)(时)(代)(,习)(惯)(于)(把)(公)(司)(当)(作)(机)(器)(来)(运)(营)(,一)(味)(追)(求)(可)(预)(见)(的)(结)(果)(。他)(们)(会)(采)(用)(一)(套)(查)(找)(例)(外)(情)(况)(的)(报)(告)(体)(系)(,并)(根)(据)(这)(些)(报)(告)(来)(做)(战)(略)(决)(定)(。
          就)(像)(我)(在)(《哈)(佛)(商)(业)(评)(论)(》里)(所)(写)(的)(,当)(今)(设)(计)(驱)(动)(型)(企)(业)(组)(织)(的)(领)(导)(方)(式)(应)(更)(为)(细)(腻)(,而)(不)(能)(一)(刀)(切)(,只)(扮)(演)(某)(一)(种)(角)(色)(。我)(建)(议)(从)(以)(下)(四)(种)(角)(色)(来)(考)(虑)(。
          1.探)(险)(家)(型)(
          任)(何)(处)(于)(领)(导)(位)(置)(的)(人)(,通)(常)(与)(日)(常)(运)(营)(有)(一)(定)(的)(距)(离)(,因)(此)(他)(们)(能)(提)(出)(更)(大)(的)(问)(题)(。组)(织)(整)(体)(往)(往)(很)(难)(养)(成)(抽)(离)(的)(习)(惯)(,站)(在)(更)(宏)(观)(的)(角)(度)(来)(看)(问)(题)(。“探)(险)(家)(型)(”领)(导)(会)(提)(出)(能)(直)(接)(推)(动)(企)(业)(找)(到)(正)(确)(答)(案)(的)(相)(关)(问)(题)(。EllenMacArthur是)(个)(很)(好)(的)(例)(子)(。当)(时)(,她)(就)(是)(在)(环)(球)(航)(行)(的)(亲)(身)(经)(历)(中)(领)(悟)(到)(,全)(人)(类)(共)(同)(生)(活)(在)(一)(个)(资)(源)(紧)(缺)(的)(星)(球)(上)(。她)(在)(这)(个)(视)(角)(上)(进)(一)(步)(引)(申)(设)(想)(了)(循)(环)(经)(济)(,目)(前)(正)(与)(诸)(多)(企)(业)(合)(作)(开)(发)(以)(循)(环)(理)(念)(为)(核)(心)(的)(各)(种)(新)(事)(业)(。
          2.园)(丁)(型)(
          我)(在)(上)(一)(篇)(博)(文)(中)(有)(提)(到)(这)(个)(角)(色)(。奠)(定)(创)(新)(条)(件)(,意)(味)(着)(必)(须)(营)(造)(一)(种)(特)(定)(的)(企)(业)(文)(化)(和)(氛)(围)(。这)(种)(文)(化)(氛)(围)(可)(以)(是)(包)(罗)(万)(象)(的)(,如)(:鼓)(励)(员)(工)(冒)(险)(尝)(试)(;促)(进)(团)(队)(分)(享)(当)(前)(工)(作)(;在)(办)(公)(室)(里)(划)(出)(一)(个)(创)(客)(空)(间)(,方)(便)(员)(工)(用)(笔)(和)(纸)(画)(出)(自)(己)(的)(创)(意)(,并)(利)(用)(废)(弃)(材)(料)(快)(速)(建)(模)(。
          3.教)(练)(型)(
          “教)(练)(型)(”领)(导)(不)(会)(脱)(离)(团)(队)(,而)(是)(融)(入)(其)(中)(,与)(员)(工)(并)(肩)(作)(战)(。这)(样)(,他)(们)(就)(能)(在)(团)(队)(急)(需)(帮)(助)(的)(时)(候)(伸)(出)(援)(手)(,特)(别)(是)(在)(企)(业)(需)(要)(做)(出)(转)(型)(的)(时)(候)(,更)(是)(如)(此)(。这)(种)(领)(导)(角)(色)(有)(助)(于)(团)(队)(形)(成)(尊)(严)(、同)(理)(心)(和)(热)(忱)(,因)(为)(你)(亲)(历)(了)(团)(队)(的)(所)(有)(努)(力)(,并)(用)(新)(的)(方)(式)(与)(他)(们)(建)(立)(联)(系)(。“教)(练)(型)(”领)(导)(还)(能)(帮)(助)(加)(快)(决)(策)(速)(度)(,这)(样)(CEO就)(能)(直)(接)(看)(到)(哪)(些)(是)(必)(须)(要)(做)(的)(,以)(及)(要)(做)(到)(这)(些)(需)(要)(哪)(些)(资)(源)(。NeilGrimmer就)(是)(这)(样)(一)(位)(领)(导)(。他)(之)(前)(在)(IDEO工)(作)(,现)(在)(是)(HabitInc.的)(创)(始)(人)(和)(CEO。他)(在)(公)(司)(里)(扮)(演)(着)(设)(计)(师)(的)(角)(色)(,与)(团)(队)(一)(同)(开)(发)(产)(品)(,这)(为)(他)(在)(离)(开)(IDEO后)(推)(出)(两)(项)(成)(功)(事)(业)((另)(一)(个)(是)(PlumOrganics,于)(2013年)(被)(CampellSoup公)(司)(收)(购)()奠)(定)(了)(反)(应)(速)(度)(与)(知)(识)(经)(验)(的)(积)(累)(。
          4.故)(事)(家)(型)(
          最)(后)(一)(种)(角)(色)(:为)(了)(带)(领)(团)(队)(翻)(山)(越)(岭)(,领)(导)(者)(要)(能)(讲)(出)(好)(的)(故)(事)(——由)(初)(心)(和)(使)(命)(驱)(动)(的)(故)(事)(。如)(果)(你)(们)(是)(一)(家)(注)(重)(以)(人)(为)(本)(设)(计)(的)(公)(司)(,那)(么)(你)(们)(肯)(定)(善)(于)(去)(芜)(存)(菁)(。在)(这)(方)(面)(做)(得)(比)(较)(好)(的)(企)(业)(组)(织)(,往)(往)(在)(不)(断)(地)(兑)(现)(自)(己)(服)(务)(于)(人)(们)((即)(顾)(客)()的)(初)(心)(。要)(知)(道)(,有)(时)(领)(导)(者)(可)(能)(已)(经)(登)(上)(了)(万)(丈)(高)(峰)(,对)(自)(己)(的)(宏)(伟)(愿)(景)(一)(目)(了)(然)(,但)(依)(然)(要)(找)(到)(一)(种)(能)(让)(各)(层)(级)(员)(工)(都)(能)(领)(会)(的)(方)(式)(,向)(他)(们)(清)(楚)(地)(勾)(勒)(自)(己)(心)(中)(的)(这)(幅)(图)(景)(。
          如)(果)(把)(探)(险)(家)(、园)(丁)(、教)(练)(和)(故)(事)(家)(融)(于)(一)(体)(,那)(么)(呈)(现)(在)(我)(们)(面)(前)(的)(就)(是)(一)(个)(现)(代)(企)(业)(家)(的)(形)(象)(。有)(了)(兼)(具)(这)(四)(种)(角)(色)(的)(领)(导)(者)(,设)(计)(驱)(动)(型)(企)(业)(文)(化)(几)(乎)(就)(能)(浑)(然)(天)(成)(。在)(这)(方)(面)(做)(得)(好)(的)(企)(业)(将)(获)(得)(回)(报)(;做)(不)(好)(的)(企)(业)(,即)(使)(一)(开)(始)(是)(成)(功)(的)(,也)(会)(迟)(早)(为)(之)(付)(出)(代)(价)(。大)(公)(司)(的)(领)(导)(者)(要)(推)(出)(新)(创)(意)(,就)(必)(须)(具)(备)(这)(样)(的)(创)(业)(精)(神)(。
          这)(种)(创)(业)(精)(神)(对)(于)(创)(造)((和)(销)(售)()新)(事)(物)(来)(说)(必)(不)(可)(少)(。SteveJobs凭)(借)(自)(己)(的)(炽)(热)(魅)(力)(和)(雄)(辩)(口)(才)(,制)(造)(了)(一)(个)(“现)(实)(扭)(曲)(力)(场)(”——他)(讲)(述)(的)(苹)(果)(Macintosh故)(事)(是)(如)(此)(的)(让)(人)(心)(悦)(诚)(服)(,为)(他)(赢)(得)(了)(市)(场)(。设)(计)(驱)(动)(型)(企)(业)(组)(织)(的)(领)(导)(者)(要)(既)(善)(于)(勾)(勒)(光)(明)(的)(前)(景)(,也)(要)(懂)(得)(激)(发)(团)(队)(为)(之)(奋)(发)(的)(勇)(气)(。
          (本)(文)(内)(容)(不)(代)(表)(彭)(博)(编)(辑)(委)(员)(会)(、彭)(博)(有)(限)(合)(伙)(企)(业)(、《商)(业)(周)(刊)(/中)(文)(版)(》及)(其)(所)(有)(者)(的)(观)(点)(。)
          撰)(文)(:TimBrown
          编)(辑)(:邹)(世)(昌)(
          ◆◆◆◆◆
          丨)(
          ......返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
          声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
          阅)(读)(()
          )


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